Personal project
Date: July 2015 - Sep 2015
Visual Design, Branding, Graphic Design
Introduction
Founded in 2007, Vietjet Air is a low-cost carrier that was one of Vietnam's first privately owned carriers. It is headquartered in Ho Chi Minh City and operates from hubs at Noi Bai International Airport in Hanoi and Tan Son Nhat International Airport in Ho Chi Minh City.
Existing branding identity
Rebranding Vietjet Air
Despite of starting as a young airline, Vietjet Air is growing remarkably in the market, which is considered as the largest low cost airline in Viet Nam. With the development, a new logo will create a more modern look, reflective of the most leading airline.
Guideline
Minimalism. Creates an image of a minimal and professional business and suggests the reliability, responsibility, efficiency and high quality services.
Iconic. Brings cultural symbol of the nation which can be widely recognized. "Viet Bird" is chosen as its visual appearance in traditional Vietnamese Art.
Safety, Accuracy and Convenience
are the top three priorities in the poster set.
